What is SEO and how to do it?

What is SEO and how to do it?

Search engine optimization tips have been written, I have taught them from my own experience and to help other bloggers like me, I have written in SEO Tips as well as I have shared my experiences from the beginning till now with you so that the mistakes I made You do not repeat.

I am fond of writing, due to which I thought that it should be made my job I met some people who had to start a site and they gave me a chance and we started our blogging but with the enthusiasm with which we started this site We did not get that much success of Start.

As a writer I couldn't understand why this was happening when I had put all my strength into my work but there were few clicks in the day my boss always told me to be patient and assured me one day the site But somewhere they also thought that why the site is so slow

 At the same time, we got some disappointment, but we continued with the work but did not get any significant positive changes in the site. After this, in December 2014, Google gave place in its ad world and from there we got new enthusiasm. After that we found the reasons why our site is so slow and we came to know about SEO Tips which gradually we started putting in our site and understood its good and bad effect after which the site started growing and even today we SEO Moving towards understanding the tips. After using SEO Tips, which are still less, so we are constantly trying in the direction of SEO Tips.

Full Form of SEO

The full form of SEO is 'Search Engine Optimization'.

What is SEO (What is Search Engine Optimization)

SEO is a web mining tool by which the query made by the users on the search engine i.e. whatever the user wants to search, gives the most suitable result to him. SEO tool gives a list of results according to keywords.

SEO crawls the web pages for this, after which chooses the best result, which is called indexing of the page and for all this SEO uses robots / bots and spiders.

A crawl visits each site, every page and selects the sites through hypertext links and then indexes the pages.

In this way index pages are stored in one place.

After indexing, the result is given according to the query of the user, in which the most suitable result is given by matching the keywords of the query with the index pages.

SEO Tips [SEO Tips]

Money can be earned sitting at home through blogging, for which you should have the talent to write and with that the knowledge of search engine optimization SEO so that the blog you write is liked by Google and it is easily found during searching for readers to read. . For this, first you have to know about SEO and while writing the article, some important points have to be included in your article as a rule. If you do this, then the traffic on your site will increase and more and more viewers will come to your site, which will improve the ranking of your site.

Importance of SEO

If you want to rank your website on Google and increase traffic in it, then the most important thing for you is SEO, because whatever you search on Google, if it is in your website then you will benefit from it, but if If it is not in your website then your website will not be able to rank. That's why SEO is very important for your website.

How Search Engines Work (Overview Of Search Engine Optimization)

By the way, all search engines have their own algorithm, according to which they optimize, a basic idea is given below, let us tell you that SEO works in three steps –

crawling

Crawling This is the first step that is done for the indexing of the web page, in which the web spider visits the hypertext pages and indexes the pages.

indexing

Collecting, parsing, and storing the data of whatever web pages are indexed during crawling comes under indexing, so that similar data is put together which is called indexing. The result obtained in the search engine is the web. Pages are selected from these index pages

matching

After indexing, the process of matching starts. When the user enters the query in the search engine, then the process of matching starts in which the SEO tool goes to the index pages and gives a list of web pages by matching the data according to the keywords of the query. He makes the choice from the meta description written in the web pages. This whole process is called matching.

This was a small introduction to SEO, in which you can understand how an SEO deals with the user's query, but this whole process is robotic, for which some algorithms are used and any search engine keeps changing its algorithm. are |

So far, we have told how search engines deal on a user's query, but if you are a blogger and want to see your site in the top, then you have to follow some strategy.

How to do SEO

The website does not come easily and quickly in the top ten in the search engine, for this it takes time, the site should be about 6 months old and the process of crawling, indexing and matching should be done properly, for which you should follow the following rules.

Site Speed:

The better the speed of the site, the faster it works, the best frame work is to use it Press Genesis wordpress has come, whose speed is even better and the results are also many times better, so you should also use Genesis wordpress. To get which you click on this link.

Select writing area:

Choose a good area to write in which you are also interested and that is also read by the viewers, you will learn it gradually. Try to choose such a topic so that you can help someone because such topics are searched a lot. As you chose the area fitness news.

Create URL:

URL is the most important, it is the crawling of your page, so choose it carefully and definitely put your keyword in the URL.

Keywords :

Now take out a short word from the selected area, like in today's news related to fitness, weight loss is more searched, so your keyword will be to lose weight. This is how you chose your keyword.

Keyword use:

Use keywords in your data many times but not too much. It is because of keywords that the search engine understands on which topic this page is because I already told that search engine optimization is a robotic process, it does not have human sense. That's why keywords and URLs are made after a lot of thought.

Keyword position in data

The URL must be in the keyword.

Keyword should be in title and sub title.

The keyword should be in the name of the image.

Keyword should be in meta description.

Blog Length:

Don't skimp on blogging. The more detail you write, the better. Keep the following things in mind in the blog.

Create sub title in blog.

Speak your point in points.

Use good language, simple language to explain things easily.

Create Headings:

Create sub-headings inside the data so that you can tell your point in detail and it will also be easy for the readers to read. Write sub headings in different colors. Bold and italicize headings and important words. Try to put keywords in sub headings too

Enter the link of related pages:

By putting a link to your own site on your page, the site connects internally, which helps in crawling. And it is easy for search engines to index the page. This process is called grouping.

Create external link:

Put a link of a popular site on your site, but only by putting a related link in the related content will benefit.

Make Bake Linux:

To put the URL of your site on another good site, you can request them or you can put the URL of your page by commenting in their comment box, it is called Beck Linux.

Extend comment:

The more comments you have in your post, the more success you will get, so write such posts that readers are forced to comment.

Join social website:

Create a page of your site on social websites like Facebook, Twitter, and Google Plus etc. This is the most direct, easy and cheap way of promoting the site because there are more chances of getting regular readers from the social website itself.

Maintain regularity

Make a strategy of how many Bolg posts will be posted on the site in a month and work accordingly because it affects the ranking of the site, even if you put an article in a day or two to three days, but whatever you decide, execute it. Must do

Update data:

Update the old written blog from time to time and add new data to it.

Meta Description:

Write a meta description of your blog, in which write a summary of your blog in about 150 words. This makes SEO easy to match.

meta keywords:

Put important keywords of your blog and its synonyms in meta keywords.

Types of SEO

There are usually 2 types of SEO, On Page SEO and Off Page SEO. Both types of SEO are very important for any website. Where on-page SEO makes the site strong on Google, off-page SEO strengthens the site's backup. The most important thing on the site is to increase traffic and for that there are two important factors which are very important to take care of and that is on page and off page SEO. Now let's know what these two are and how they work.

On Page SEO –

After doing some keyword research of the topic related to which we prepare our site, we write similar content and put it on our website. According to the search engine optimization on the website, we also have to do some setting so that we can set up the contact and prepare it to rank in Google. Only after setting up on page helps in bringing organic traffic to a website.

On Page SEO Factors

There are some important factors to set the website on page, which we will tell you about here:-

Website Design: - Website design matters a lot in on page setting, how is the design you are using on your website whether it is according to Google's algorithm or not. According to Google's algorithm, the design of your website should be very simple and define your theme.

Website Speed:- The speed of your website should also be very good because it has a very important contribution in on-page setting. The speed of the website should be very good to get your website in good place in Google and to bring organic traffic. Your website speed should be at least above 80.

Website Structure: - The structure of your website shows what topic your website is related to, so prepare the structure of your website well to tell Google about your website. When the structure of your website will tell Google about your website, then easily your website starts ranking in Google.

Website Favicon: – A small icon is placed on your website to show the topic about which your website is related, which identifies your website. If you open any site, you will see a small icon with Shahid's name, it is called favicon.

Mobile Friendly Website :- In today's time everyone uses internet on mobile so if your website is mobile friendly then you will get organic traffic very soon. That is why it is very important to make your website mobile friendly.

Title Tag: – Contact is very important on your website, in such a situation it is very important to have a title tag on it, which gives information related to your website or blog to Google. The title tag tells about your content, which topic your content is related to.

Meta description: – It is very important to have a meta description in any content or block, which tells about what is told on that page or website of yours.

There is a separate option in WordPress's site to add meta description and it is added with the help of coding in other sites.

Keyword Density:- It is very important to take care of keyword density in any contact for setting on page. According to Google's algorithm, some keyword density is determined in a content, accordingly it is mandatory to put keywords in your contact. Only after setting on page according to Google algorithm, your site is quickly crawled in Google and gets organic traffic.

Image All Tag: – Whose word you have used in your content, if you use it in Image All tag too then it gets crawled in Google very soon. This is a very important feature of on page setting. Whatever you put the image in the middle of the content, you must put the keyword all tag in it so that your image along with your contact can also be set according to the on page setting.

URL Structure: – How is the URL structure of your contact or website, it is also very important to see in the on page setting. The URL shows which page of your website or blog is about which topic.

Internal Link :- By interlinking one of your blocks with other blocks, the traffic of your website goes from one blog to another block, which helps in increasing the traffic. Interlinking is very necessary to generate more traffic and on page setting.

Highlight Important Keywords :- Whatever important keywords you have used in your content, be sure to highlight them, so that Google sees those keywords and crawls that block of yours easily and quickly.

Use Heading Tags: – Whenever you post by writing a contact in WordPress, you must have seen that some heading tags also come there. Commonly used heading tags range from H1 to H6. Whatever is the main part of your content, put it in the h1 tag and put the rest in other h-tags according to their need. This will also make your content attractive and help on page.

Post Good Length :- In on page setting it matters a lot how many words you have used in your content. Your content should be on any topic, all the information related to that topic should be in your post, it is necessary to prepare a content of at least 2000 words according to on-page SEO.

Google Site Map: - To take your blog or post to the search engine, a link to your blog or post is inserted in the Google Site Map so that your blog can reach Google's search engine quickly.

Check Broken Links: - Sometimes some points or links are missed during the post, due to which the link of your post or block is broken, such links are not crawled in Google, so blogs or posts posted on your website from time to time Keep checking the link.

SEO Friendly URL :- The URL of your contact should be SEO friendly which means short, easy and meaning full. So that they can easily reach the searchers. Meaning if someone searches in Google, then easily crawl your URL and reach the person searching.

Google Analytics: – It is very important to connect your website with Google Analytics to get information about how many readers come to which blog on your website and at what time.

Social Media Buttons: - Your website page should have all the buttons related to social media so that if any reader finds your post and likes it, then he can easily share it on his social media account.

HTML Page Size: - If your website is on HTML then it is very important to have its page size according to Google algorithm. This is an important factor in the On setting.

Clear Page Cache: – Sometimes when the answer is petroled on Google, then a little bit of garbage comes in it, which is called cookies or cache. On your website or blog, it is very important to clean it from time to time.

Website Security Https etc :- It is your responsibility to take care of the security of your website and blog. There are many hackers and haters who can damage or even block your website. In such a situation, keeping your website safe is only in your hands.

All the points mentioned above are very much essential and mandatory for on page SEO setting. If you work on your website or blog keeping all these things in mind, then your website will be included in the top ranking in Google very quickly. Now let's talk about some important off page SEO factors.

Off Page SEO –

To promote the link of your website on Google, some work is done on the back end which comes in off page SEO. Off Page SEO is very important for any website and there are many ways to do it off page.

Off Page SEO Activities

Apart from this, some other activities also come in off page SEO such as :-

Guest Posting: - The meaning of guest posting in simple and simple words is that by going to another good blogger friend website who runs a website related to your topic, posting a good content on it, in which you can do interlinking of your website. This is called guest posting. With this, your website gets a very powerful backlink. Which is also known as long term and quality backlinks for your website.

Form Posting: - There are many such websites on Google where you can do form posting to promote your website. Such sites crawl your site's link in Google and quickly reach the top ranking.

Blog Commenting: - There are many such sites on Google, where you can make a good backlink by commenting the link of your website. Which work off page on your website.

Other Activities :- Apart from this, there are some other activities which come in off page submission such as- blog directory submission, search engine submission, classified submission site, video sharing site, photo sharing site, question answering site.

By visiting all these sites, you can promote the keywords and links of your blog or website, which gives very good off-page backlinks to your website. You can easily find sites related to all these submissions in Google.

SEO Technique Types

Usually SEO is done in 2 ways for any website, meaning there are two types of SEO techniques:-

White hat SEO :-

Creating backlinks for your website in a search engine optimization method comes in white hat SEO. This method of SEO is known as the best technique.

Black hat SEO :-

This is a technique in which any website is done wrongly to rank in Google. Back links created without following the guideline of the search engine are not good and they all come under black hat SEO.

SEO Websites

According to SEO, some websites can help you to increase traffic to your site like –

Social Networking Sites

There are many platforms of social media where you can do off page SEO by sharing your blog and website. Some social media sites are as follows –

Facebook :- Who does not use Facebook in today's time, you will find people of all ages on Facebook. In such a situation, from Facebook, you can earn very good traffic on your website and blog. If you share your post or blog on Facebook, then you also get off page backlink from there.

Facebook page: - Creating a Facebook ID is very easy, in the same way a Facebook page is also created, if you share your blog and post by creating a Facebook page similar to the name of your website or blog, then gradually your followers increase. And also like your post.

Facebook Groups: - There are many such groups on Facebook where you can bring traffic by sharing your post. There are many bloggers out there who share their posts in those groups and exchange traffic by visiting each other's posts.

Twitter: - In today's time through Twitter, everyone works to share their thoughts and new ideas by themselves. There are many bloggers who bring a lot of traffic to their website by sharing their blog or any product through Twitter. Posting on Twitter is the best part of off page SEO.

Google Plus: – Google Plus BX is a social networking site that gives a little bit of the same features as Facebook. Although not many people know about it, but many people use it. This is also a platform where you can get off page backlinks for your website for free.

Social Bookmarking Sites

Apart from these, there are some social bookmarking sites on which by creating off-page backlinks, your site can be brought to the top ranking of Google.

Tumblr / Tumblr: – This is a social media platform where you can create your account and bring traffic by sharing your posts, blogs or new thoughts. This is the best social bookmarking site for off page seo.

Pinterest / Pinterest: – Interest is also a great site for social bookmarking, where you can promote your site through images and the content posted on this site is quickly crawled in Google.

Diggo:- Digo is also a social bookmarking site with good domain authority and ratings, where you can easily create backlinks by sharing links to content blocks on your side, etc.

There are other social bookmarking sites:- Digg, LinkedIn, Reddit, Stumbleupon, Delicious etc. On which you can increase the domain rating and page authority of your blog or website by doing off page SEO for your website.

In SEO Tips, I have put all the points that I use in my blog and after that I have seen better results.

There is less competition, so it is not very difficult to get into Google's top ten list in this, but for that it is necessary to use SEO tips carefully. The work is not completed only by writing a blog, for that it is necessary to take the help of SEO Tips written above, as well as writing such blogs is always beneficial which help others. Also, always keep yourself updated because any search engine keeps changing its algorithm. So far, Google, which is the most used search engine, has not told about any specific algorithm, so now all those SEO tips are being used which are done by other English sites, its much better. The results have been received but as the competition increases, the search engines will work on the new algorithm. So we will always need to be alert and updated.

FAQ

Q: What is SEO?

Ans: Search Engine Optimization

Q: How to do SEO?

Ans: Through crawling, indexing and matching process

Q: What is the type of SEO?

Ans: 2, On page SEO and Off page SEO

Q: What is SEO Techniques?

Ans: White hat seo and Black hat seo